01
Concept & product testing
From early screening to optimization and renovation, with clear direction at every stage.
Preference · Performance · Action standards
Research + Tech + AI
Consumer intelligence, accelerated.
+25 years of product-testing expertise, now powered by proprietary AI, live dashboards and a connected research cloud.
2,100+Product studies
4Regional offices
GlobalFieldwork network
PRODUCT PERFORMANCE
Concept evaluation
AI synthesis ready
91Score
KNACK AI · Which prototype wins?
Prototype C leads on preference and sensory appeal.
Purchase intent% top 2 box
KNACK AI analyst
Live on this studyTrusted by leading global organizations
01 Human expertise
Research is the engine.
AI is the multiplier.
Technology only creates value when it is grounded in rigorous research. KNACK combines senior expertise, global fieldwork coordination and deep knowledge of international protocols and action standards.
Explore our methodologies02
Packaging testing
Evaluate standout, communication and shelf impact before packaging decisions become expensive.
Standout · Communication · Shelf impact03
Consumption & usage
Understand how products live in the real world, across moments, contexts and consumer segments.
HUTs · Habits & usage · Online communities02 Intelligence stack
Your research, activated.
From live data to lasting knowledge.
Explore current results with an AI analyst at your side, then connect years of evidence inside a secure knowledge cloud.
REAL-TIME RESULTS · STATISTICAL TESTING · AI ANALYSIS
Results, toplines and conclusions in real time.
As soon as fieldwork ends, KNACK AI Dashboards make results available with statistical testing, live visualizations and an AI analyst that turns evidence into toplines and conclusions in real time.
- Results available as soon as fieldwork is complete
- Built-in statistical tests and action standards
- AI-generated toplines, conclusions and grounded answers
CONCEPT EVALUATION
Total sample Prototype performance
TOP PREFERENCE91%Prototype C
INTENT LIFT+23vs. Current
DECISION SIGNALHighReady to advance
Prototype C is the clear winner.Significantly above Current on both key measures.
03 KNACK AI
AI agents,
trained by experience.
Built on +25 years of KNACK research expertise and guided by our specialized researchers from brief to recommendation.
+25
YEARS OF RESEARCH
Methods, standards and category learning embedded into every agent.
01 · FRAME
Research Proposal Agent
Aligns the business question with the right methodology, sample, timing and investment.
WHAT IT DELIVERSA decision-focused research plan
GUIDED BY OUR SPECIALIZED RESEARCHERSHuman expertise at every checkpoint.
A senior research lead validates the objective, category context and methodological choices.
Researcher reviewed04 Research designs
Every design.
One global standard.
Traditional rigor, modern execution and the flexibility to adapt to category, market and decision stage.
DESIGN EXPLORER Active framework
EARLY INNOVATION
Concept testing
Screen ideas for relevance, differentiation and potential.
UNDERSTANDRelevance
INTERPRETDistinctiveness
CONNECTMotivation
FROM UNDERSTANDING TO ACTIONSelect and sharpen the idea with the strongest space to grow.
KNACK global standard Adapted by research specialists
05 Global reach
Global research.
Local intelligence.
With offices in the Americas and a trusted worldwide fieldwork network, KNACK brings one consistent standard across markets, categories and cultures.
REGIONAL OFFICESOperations hubs · Worldwide delivery
ArgentinaKNACK office
BrazilKNACK office
MexicoKNACK office
United StatesKNACK office
Global fieldwork coverageLocal partners and specialist teams activated market by market.
Worldwide fieldwork networkCoverage across regions and markets
GLOBAL
United StatesOFFICE
MexicoOFFICE
BrazilOFFICE
ArgentinaOFFICE
North AmericaSTUDIES
South AmericaSTUDIES
EuropeSTUDIES
AfricaSTUDIES
AsiaSTUDIES
OceaniaSTUDIES
KNACK offices Studies across every inhabited continent
Enterprise-ready securityIndependent annual assessment
Responsible AI safeguardsClient data stays client-specific
Your next decision starts here
Bring us the question.
We’ll build the intelligence.
Let’s design a faster, smarter product-testing program around the decisions your team needs to make.
Start your project